Lala.games, the leading H5 games for CTV, powered by Gameflix.TV, has announced a strategic joint venture with SoFast, a global FAST leader, to transform the Connected TV (CTV) gaming industry through ad-supported gaming experiences. This partnership aims to make high-quality gaming accessible to viewers worldwide by integrating interactive, free-to-play content across leading CTV platforms.

 

With the rise of CTV audiences and the increasing demand for engaging entertainment, this collaboration leverages cutting-edge technology and targeted advertising solutions to enhance the gaming experience. By utilizing SoFast.TV’s expansive CTV distribution network and Lala.games’ innovative gaming ecosystem, the joint venture delivers seamless, immersive, and monetizable gaming experiences directly to users’ screens—without requiring additional hardware.

“This partnership marks a major milestone in redefining how games are delivered on television,” said Sharon Malkiel, CEO at Lala.games. “We’re excited to work with SoFast to create an ecosystem where players can enjoy premium games for free while advertisers benefit from high-engagement audiences.”

SoFast, a leader in FAST (Free Ad-Supported Television) content, will integrate Lala.games’ interactive gaming solutions into its distribution model, enabling brands to reach millions of gamers through CTV advertising. This joint venture not only enhances audience engagement but also creates new revenue streams for developers and media companies.

The partnership is set to roll out across global TV platforms, ensuring that audiences can access and enjoy Ad-based gaming anytime, anywhere. As CTV continues to shape the future of digital entertainment, Lala.games and SoFast.TV are paving the way for the next evolution of interactive advertising and gaming.

For media inquiries, partnership opportunities, or further information, please contact:

Media Contact:
For SoFast
Gilles Tamari
Gilles@SoFast.tv
Tel: + 1 304 466 4141

For Lala Games
Sharon Malkiel
sharon@lala.games
Tel: + 972 54 4563661